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Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre. Read More

There comes in the life of a website when it needs a new host, a better server to provide faster and better services to its readers/users. Such a time is always a trying time for both the website and the owner as some data if not all could be lost when not properly handled. Website migration to a n Read More

This morning, I'm sitting in a series of presentations extolling the value of big data.  I get it--kind of.  I get that more data has been created in the Read More

It was my pleasure yesterday to have attended a great marketing session entitled “The Right Angle:SHAPE UP YOUR SOCIAL MEDIA WITH PROCESS + PURPOSE” at our beautiful Art Gallery of Hamilton for the whole morning – and was it a great event, eh!

And I mean that and would think that as they sold ou Read More

Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

Anyone can easily setup a blog within 5 minutes, but keeping a blog alive is much tasking and difficult to achieve. Having a steady blog growth is the dream of most bloggers, either a newbie or a Pro, no one dreams of building a stagnant blog or a declining one, but the truth be told, it’s not easy Read More

The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. Here are 10 key conclusions from the BrandZ 2013 report and the important lessons for small business.

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Some of the hottest new companies on the market are looking to reduce the impact of fossil fuels or completely achieve energy independence. Read More

It is time for spring cleaning! ;) After I have gone through all the stuff (trash, tickler file and reference material), I will review my new projects. In order to get into the groove again, I will test out the following: Elevatr - "A mobile-first experience designed to organize and amplify your bu Read More

Kelly McCausey of Sparkplugging.com urges us to always put ourselves out there, do everything we can to be successful and build relationships with others that can grow into profitable relationships down the road. Read More