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Consistency.
The wrong combination of what the small business offers and then delivers can leave a bad taste.
The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault. Read More

Marketing Analytics is the practice of analysing and measuring marketing performance using business metrics such as ROI, marketing attribution and more. Marketing Analytics has become imperative for marketers to closely evaluate the performance of their marketing initiatives, to succeed in the comp Read More

Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring?

For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot of wor Read More

The most important questions we could ask about you are: What are your goals? What is it that you want to achieve? To what degree are you focusing your efforts on achieving your goals? Your goals define who and what you will become. Here is a ten point formula for goal setting to help you succeed. Read More

July was a hot month.

And I’m not talking about the temperature our side of the globe.

It’s the WordPress community that’s been on fire for weeks in a row, as Matt Mullenweg and Chris Pearson had a “small” conflict that turned into a very controversial and popular topic among the WordPress pe Read More

There has been much analysis – charts, graphs, estimates, time zone recommendations – to determine the best time to tweet on Twitter. If the ideal time is deemed noon ET in the US, what time do you think everyone’s Twitter stream will be flooded? Which just increases the likelihood that your 140-ch Read More

“Allowing beauty consultants and professionals to focus on their true skills and passions, these applications make the business side of the spectrum effortless."
http://bit.ly/1gftrdv Read More

Not just can you share images of your items and individuals who strive to keep your business running (even if it's simply you and your animal ferret!), but you can encourage your clients to send their own pictures of your items being used. Read More

Direct mailing still offers a higher response rate than any digital method currently used for marketing a brand. Read More

Our CEO gives three major steps to effectively managing your time and energy with pushy social partners. Know that you may need to put yourself first at times. It's for the better! Read More