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It is estimated that 60% of existing businesses have already been engaged in some form of content marketing strategies, and like any other online strategy Read More

Regardless of your service offerings, you can benefit from specializing. Freelance writers, graphic designers, virtual assistants and even social media managers are able to niche. That may mean working with a specific type of person or on a specific type of project. The possibilities are endless. A Read More

Regardless of your service offerings, you can benefit from specializing. Freelance writers, graphic designers, virtual assistants and even social media managers are able to niche. That may mean working with a specific type of person or on a specific type of project. The possibilities are endless. A Read More

Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

Having a project manager with the right skill sets for planning and execution is crucial to the success of any project. The following are seven core skills that stand out among effective project managers. Read More

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react Read More

How long should your video be to be most effective? Today when people go online, one thing they don't feel they have enough of is...TIME! While they are surfing the Internet They are bouncing from one site to another The shorter the video, the more likely it will get watched. MAKE SURE YOUR VIDEOS Read More

If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers. Read More

Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads. Read More