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Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI. It’s necessary to not only have a marketing plan, but to have an integrated plan, as well. If you’re among those without a marketing plan, but want to see a return on your efforts, then Read More

It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire Read More

Cuba Oil & Gas Summit

The Cuba Oil & Gas Summit will create a unique platform to bring together international and local oil and gas companies, government officials, service providers, and key decision makers of the region. The conference will provide insightful information on the current situati Read More

If you’re looking for some unique gifts for the people on your holiday gift list, you might consider purchasing some new tech gadgets. There are plenty of different items available with varying price tags and functionality. Here are some gadget gifts to consider for any tech geeks on your gift list Read More

Getting feedback from your customers is critical. Feedback let’s you measure customer response to your product, service or brand and make tweaks where necessary.
But when it comes right down to it, the real question is how your customers prefer to provide you that feedback. (How you prefer to rece Read More

We’ve been focusing a number of our recent conversations on analytics, relationship intelligence and other topics related to finding insights that can help drive your business forward. Mainly because it’s one of the hottest topics in business, and promises to remain hot for the foreseeable future. Read More

If you want to run a mobile business, you need mobile specific tools like a smartphone and a cloud management platform. This week, small businesses got a few new options. First, Verizon called a new LG smartphone perfect for content creators. And Staples launched a new cloud management and records Read More

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. But unfortunately, most of these ideas fail at the execution level, or are not truly innovative. Entrepreneurs who have been really transformative, like Steve Jobs an Read More

With an estimated 100 million small businesses in the world today, competition in the online marketing place will only become more fierce. This means that new, or prospective entrepreneurs must work harder to make their brands stand out in front of a target audience. Read More

All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Here, a few entrepreneurs are asked, "Should you ever fire a customer?" Read More