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Nowadays, psychology and strategy go hand in hand. It is really not a surprise that understanding human behaviour has become a key element in every field, be it fashion, entertainment, consulting etc.

Consumer psychology is even more important for marketers since their main job is to persuade pe Read More

Liz Hosteler is the Founder and President of the direct selling company, Ellie Kai. Liz personally manages the company’s manufacturing and sourcing platform, while traveling the world for design inspiration. Here’s how her business journey started and how you can earn money selling made-to-order cl Read More

It’s no secret that gaining new customers by way of referral is one of the most cost-effective ways to grow a business. Not only is it cheaper to acquire new customers this way than through advertising or other methods, but referred customers also tend to be a better fit for your style of doing bus Read More

And so, again, if you’re like me, you are probably very grateful that creative geniuses like the people at Canva decided “Hey, we are going to make it easy for everyone to create beautiful graphics for their projects without purchasing Photoshop or paying someone $$$ to do so”.

I know I am.

T Read More

Some agencies have a nasty habit of creating your content in the dreaded "black box," where you can see nothing before it's published. Check out today's Mojo to learn how to avoid this aspect of B.A.S. (Bad Agency Syndrome). Read More

Make your presence felt at relevant trade shows and give your business a big boost.Check out this infographic below and select the appropriate trade show to promote your business. Read More

Finding and interviewing the right people for your dream team. How to find and hire your perfect team members Read More

A properly conducted financial feasibility study can go a long way to get you pursuing the right business opportunity. Not to mention, with a professional financial service at your fingertips, you’re are sure to make well-educated business plans and decisions. Read More

There are three ways to write for online readers. Learn the basics on how to write for the Web below.

You might have heard that writing for the Web is different than other writing. And you would be right. But it is not that simple.

There are three types of writing for the Web Read More

If you are a humble being a WordPress developer, don’t be. You can feel proud of your WordPress expertise since WordPress CMS powers thousands of websites online. Read More