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Do you present your business in a way that encourages interaction? Does your social media audience interact with you? Use these 7 tips to encourage interaction. Read More

In this episode of SPI TV, I’m joined by entrepreneurial powerhouse Mike Dillard of MikeDillard.com. We’re digging deep into some of the most common struggles entrepreneurs face, specifically when it comes to managing the money we make. Read More

Y Combinator is the most sought-after incubator in the world. With the applications running into thousand for every batch, it isn't easy to get noticed. Here is a post that provides some insights as to how exactly one can go about the application and the things that follow to get into Y Combinator Read More

CTAs are important. Just using them as part of your marketing efforts can bring in up to 55% more traffic.

That said, not all CTAs are created equal. Making even minor cosmetic changes to a CTA can lead to a massive gain (or loss) in clickthrough rate.

Luckily, there’s been enough testing goi Read More

CTAs are important. Just using them as part of your marketing efforts can bring in up to 55% more traffic.

That said, not all CTAs are created equal. Making even minor cosmetic changes to a CTA can lead to a massive gain (or loss) in clickthrough rate.

Luckily, there’s been enough testing goi Read More

For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns.

The opening of the advertising floodgat Read More

Lead generation can be a very expensive activity for B2B businesses. One of the most important goals for marketers is to reduce the cost per lead. This increases profitability and allows for the savings to be either passed onto customers or to be invested in other sales generating activities. Read More

Lead generation can be a very expensive activity for B2B businesses. One of the most important goals for marketers is to reduce the cost per lead. This increases profitability and allows for the savings to be either passed onto customers or to be invested in other sales generating activities. Read More

The Internet of Things (IoT) is taking off. So what hardware and software are best for creating these smart devices? Whether you’re creating a quick prototype or an entire IoT-powered business application, here’s a look at the technology of the IoT. Read More

Competition isn’t the greatest Facebook advertising challenge you face.

It’s inertia.

The last thing you need, is to make simple, dumb mistakes on top of it all.

Here are 60 Facebook advertising mistakes to avoid. Read More