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Some content marketers tout the value of content pillars -- long comprehensive pieces. Other gurus suggest that shorter is better when it comes to blog posts, video and other content marketing. Which is correct? Read More

While social networks such as Twitter and Facebook are great for sharing content, some businesses can benefit more by showing their visual sides on Pinterest. Read More

You see hundreds of links a day, especially if you’re on social media.

*But which links are you most likely to click?*

Sure the ones that are preceded by a snappy and intriguing headline, probably stuff that your friends have sent you, almost certainly a combo of those two!

*But it’s highl Read More

Every small business owner wants to get the biggest bang for their time buck, especially when it comes to social media. This blog series will give you a deep-dive into individual social platforms and how using their unique features can give you a leg up in the social game. How do you make time for Read More

As the owner of a small business, growth is at the forefront of your mind. Here are five ways to help you grow your small business today. Read More

Business owners and newbie marketers debuting in this brave new world of Digital Marketing will ultimately come across this primary element in their campaigns – paid online advertising. Running your Pay-Per-Click advertising campaign on both networks using only a single strategy can spell disaster Read More

Just because you are part of a boring industry doesn't mean you have to produce uninteresting content. Have fun creating your content and be informative. Read More

Is there some method that will help readers stay engaged for the entire article? Is it even worth it to aim for higher dwell time and full scrolls? Read More

Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter.
Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to y Read More

In this article we will analyse two, apparently completely at odds, ways of online purchase that are becoming more common on the Internet. The first one is based on the quickness, the immediacy of the commercial proposal. In this first case the cyber user search something online, displays the image Read More