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In this article we will analyse two, apparently completely at odds, ways of online purchase that are becoming more common on the Internet. The first one is based on the quickness, the immediacy of the commercial proposal. In this first case the cyber user search something online, displays the image Read More

In case you don't know what The Franchise King®, Joel Libava, does in the franchise world (and for franchising), here's a video that explains. Check it out! Read More

Ever notice some Facebook Pages have a grey check mark verification badge next to their business name? It’s because they’ve been verified as a local business on Facebook. Read More

Struggling to reduce your customer churn? Use this two-team approach and churn analysis for both your analysts and the sales teams. Learn more. Read More

A massive Google update has been unleashed and hit content publishers hard. Here's why it's a big reminder to keep on top of your SEO strategy. Read More

To summarize our predictions:

*2016 will be the year of customer success
Marketing & advertising agencies shift to the subscription model

*“Surprise” subscription ecommerce offerings will slow & multiple revenue streams will emerge

*More traditional industries & billion-dollar retailers w Read More

Ecommerce is exploding and extended globally. As ecommerce continues to be popular and convenient for the shoppers to shop, businesses are taking the next step to provide their services and selling their products to the customers around the world. Read More

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are Read More

BtoB online marketing is much different than BtoC marketing. While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience. Read More

Tax time is upon and many entrepreneurs are now scrambling to find help with their returns. But, before you turn all of the work over to an accountant, there are a few things every owner should know about their business taxes. Read More