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SOSTAC is a marketing methodology developed by PR Smith. The model is useful for developing overarching digital marketing plans and can be used to create an overall strategy or apply at a tactical level. Read More

Research suggests that 90% of enterprise breaches could be prevented through proper monitoring.

Enterprises encounter serious security breaches despite investing heavily in Information security infrastructure. Hackers are always devising new ways to breach the Information security of an organiza Read More

Many of us sincerely work at Year End on doing or announcing Something New.
We also create a Plan, try to Execute it but sadly land up doing nothing in new year.
In Indian culture, we have a very important ritual that we follow before any festival or even when we are buying or doing something ne Read More

There are at least two reasons why you should bother with hiring through social media. And, at least, two things you can implement today to get brilliant applicants. Let’s go. Read More

I receive frequent requests to help businesses undo the probable damage of a poor Google review, unfortunately, there is little that can be done to ‘fix it.’

There are a few steps you can take that may help, however.
Read More

Email marketing promotion is one of the most essential tools for small businesses to win more clients. Having an established mailing list and consistent frequency allows businesses to gauge what strategy and messaging works best.
But what are best possible elements an effective email promotion hav Read More

Sujan Patel is the cofounder of Content Marketer and Narrow. These popular tools help you scale and automate your social media and content marketing efforts. Sujan has over 12 years of internet marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intu Read More

I was recently turned on to a great book by Rory Vaden called "Procrastinate on Purpose: 5 Permissions to Multiply You Time." I read it, thought it had some really valuable insights, and posted the attached review on my blog. I hope it helps others as much as it has helped my thinking. Read More

With over six years of Twitter experience, I will give you sixteen practical and effective tips that are going to help you get more retweets.

And it will cost you nothing but a couple of minutes of your time! Read More

The most deserving candidates demonstrate analytical skills and leadership abilities. But to get noticed, salespeople need to sell themselves. Before you ask for a promotion, consider when to make the ask. Read More