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A post I wrote asking about how professional or unprofessional it would be to show up to meet a client with a green, red, or blue laptop. Please visit and comment if you have an opinion!! Read More

Interesting and funny story about research into what really goes on in the minds of meeting attendees. Read More

The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it's really the process of creating the diagram which benefits small business owners and managers. Read More

Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.) Read More

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products. Why? Because the company sends her discount cards in the mail every month to lure her with 20% Read More