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Learn more about how you and your business can get noticed and get referrals. Read More

Affordable health insurance is one of the biggest challenges for small business. It's one reason talented employees stay at large companies. They and their families can't afford to NOT have it. It's not our fault we can't offer health insurance as an employee benefit. But, the insurance industry has priced it out of our reach. Here's some sol Read More

The National Federation of Independent Business monthly Index of Small Business Optimism was basically unchanged in June, falling 0.1 points to a recession-level reading of 89.2. "The top concern of small business owners today is inflation — the first time since January 1981," said NFIB Chief Economist William Dunkelberg. Read More

Personality — Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia Read More

By focusing on true value-creation concepts, you can truly enhance the lives of small business owners. Read More

If you're still in doubt on the power of word-of-mouth from your customers...review this long list of statistics across a wide-range of demographics showing customers overwhelmingly trust their peers not your ad agencies for buying decisions. Read More

Learn the secrets to successful connecting through an excerpt from Get Noticed Get Referrals by Jill Lublin. Read More

Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while Read More

Being first doesn't guarantee success. If anything, being first is fraught with more peril; since you don't have anyone to copy or compare to. And, depending on how innovative your product offering, you might be too early for VCs to get it too, making raising money even harder. Often, when a space heats up, after the first few companies have gone Read More

The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these are eight things that are better than free. Eight uncop Read More