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In 1989, I left India with two dream-stuffed suitcases for college in Western Massachusetts. This was long before the wave of Information Technology swept the country, dotting business parks across once ox-plowed fields. My Swiss Air flight roared above Bombay, above the rickshaw traffic and stray cows. Despite the 6000 miles, the 23 hour plane ri Read More

Many small business owners are finding themselves in painful conversations with employees these days, chats that start with "Boss, I'm really strapped for cash — I need a raise." But many companies are also hurting and an owner may need find a way to help a staffer without involving money. Human resources professionals say that by being crea Read More

Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More

I recently added the TwitterBar as an Add-on to my Firefox browser and love it! I posted from my address bar and sent my Twit on over (which is also linked into my FaceBook account). So someone emailed me from Facebook asking what it was and where to get it. Read More

You don't need whiners and complainers when you're building your team. If you want your business to truly flourish, you've got to focus on building a strong team of leaders. Read More

Michael draws out five leadership lessons and brings attention to a particularly interesting point with this one: "All of us would do well to reflect on how receptive we are to the suggestions and opinions of others and alternate points of view. Leaders need to question their willingness to hear certain voices and not others. They need to make a Read More

I can't resist another reference to the Trust Equation as a way of introducing Cordell Parvin's Choose Words Carefully. Looking at the components of the Trust Equation (Credibility + Reliability + Intimacy) / Self-Orientation), trust is built largely through words. What about actions, you say? Absolutely! That's how Reliability is created — when a Read More

Love em or hate em, there's no doubt that Twitter is becoming a powerful force in the world of Social Networking. No wonder more online marketers are signing up every day. Read More

How to justify steep prices and set your company apart from the competition. From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv Read More

Mileage rates are changing in the middle of the year. Zane Safrit has the scoop, and a bit of a mileage tutorial for small businesses. Read More