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Studies of customer profitability in many businesses have found that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue! Read More

Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More

Optimism at small U.S. businesses edged down in June as owners were battered by rising food, energy and labor costs, a survey released Monday showed. The National Federation of Independent Business index of small business optimism fell 0.1 point in June to 89.2 as more owners cited inflation as their top concern. Read More

24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business Read More

This is a story about how I started my company out of a need to help my son. It ended up helping thousands of other kids in the process. Read More

3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative. Read More

10 case studies of social media campaigns. Why they worked, what worked and how it worked. Read More

In the past few years, the Virtual Assistant (VA) industry has increasingly been in the headlines. The Wall Street Journal, US News & World Report and numerous other publications have made it clear that the virtual assistant business is trendy and growing. More and more virtual assistants are starting their businesses by ditching their corporat Read More

Remember the old saying, "Don't put all your eggs in one basket"? This article talks about doing more with all your digital assets. It's no yolk! Read More

From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words. Whatever words you may utter if your business collapses, the failure can often be traced Read More