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Quite honestly, I don’t read and review a lot of marketing books these days. They tend to say the same thing over and over. But when Jon Wuebben, author of not one but two books on content marketing, asked me to review his new book Future Marketing: Winning in the Prosumer Age, something told me to Read More

If you’re the owner of one of the estimated 28 million small businesses in America, you need to include cyber security as an important part of your business toolkit. Almost half (43 percent) of cyber attacks target small businesses. The threats are growing and changing as fast as online technology, Read More

Entrepreneurs are usually ambitious, independent, and optimistic—and often don’t like to ask for help. Sound familiar? Here’s how asking for help can positively impact your business. Read More

Who knew that superstar comedian Kevin Hart had a lesson for all of us about our content marketing journey? Read More

What are the characteristics of a learning organization? Here are the top strategies for building a successful learning culture and growing your business Read More

Once you are on job hunt, grabbing an interview is difficult but facing an interview is much more difficult, it is a stressful and nerve wrecking experience for most of us. After all, the candidate is being judged, considering his or her qualification, capability, role fitment and behavior. Inspite Read More

Preparing for an interview could be really tough, the pressure and stress takes over your mind where you just need to go in a room and have a nervous breakdown. This will do nothing but make your interview worse than you already imagined in your head. All you have to do is breathe in, calm your min Read More

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Yet, in my role as a small business advisor, I still see many founders and executives who see data and analytics primarily as a measurement device on Read More

The important thing to remember about personas. Personas is a detail list of answered information that goes beyond the traditional demographics (sex, age, occupation, etc), geographic segmentation (location by city, state, and country), and psychographics (personality, values, attitudes, interest, Read More

Freemium or premium, that is the question many entrepreneurs ask every day. Learn 3 main reasons why this might not be the right pricing and how to fix it.
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