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There’s no one-size-fits-all formula for building a customer-centric brand. But one of the best ways to do so is to align your support and marketing strategies. Read More

If email is your only marketing tool or the only tool you use to market to potential clients, then you need to learn how to create catchy, eye-pulling and intriguing emails — and not just emails that end up in spam folders. Below are 6 effective email tips for creating captivating and strong market Read More

Mercedes-Benz is testing a car-sharing program it’s calling Croove in Germany. The program is like an Airbnb for cars in that users can loan out their cars to others. Read More

Conventional wisdom tells us that when approaching a prospect we should tiptoe carefully so we don’t put our prospect off or get rejected, but Ian Price, a business psychologist specialising in the science of sales performance, says different. In this interview with Ian, an honorary fellow of the A Read More

Pinterest is a wonderland app where many people go for inspiration. Many people use Pinterest as a way to create and pin their “happily ever after”. As a business owner, Pinterest is a perfect place to grow a thriving business. While some products will do better than others in the Pinterest marketp Read More

KPIs are an essential business tool, we spoke with business insiders to find out how to introduce effective business KPIs for 2017. Read More

Virtual reality will transform digital communication with a seismic impact on SEO and Digital Marketing.

2016 was dominated by Mobile First and the Internet of Things. And there can be little doubt that 2017 will be the year of Virtual Reality.

But VR is not just an app - it has the potential Read More

Bounce rate is one of the SEO metrics that attracts attention and different views from SEOs. If high bounce rate is a thing of concern for your business and you’re looking for effective ways to increase readers time on your website, below is a list of 10 website design practices you should avoid. Read More

There's a trend toward self-service options in many industry's today. But before implementing such options in your business, beware of the trap that could ruin customer experience and tarnish your brand. There are certainly times when self-service is the way to go. But first read this post from Se Read More

Instagram Live launched earlier this week and it is super easy to use. With Instagram Live we can now say that all of the major social media sites having a live video component. In this video I show you how to start your broadcast, engage with your audience and follow up with them later. What do yo Read More