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Marketing strategist Ivana Taylor has these 10 tips for marketing in 2010 including some that probably should be second nature. (Start a blog, for example.) The ideas include social media but are not all online so some close attention to what is needed to target your customers directly is the key. Think about your business and probably more importantly your customers. Where are they? Who are they Read More

2009 brought a world to its knees. Financial giants and normal folk were thrown into the swirling chaotic waters of economic turmoil. But chaos offers an exquisite opportunity for growth and discovery of new models of success. Read More

Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue. So here are seven ways to help transactional e-commerce sites boost their search rankings... Read More

Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writers block. Here are 30 ideas for topics you may have never considered including on your online store's blog. Read More

Well another year has come and gone and we await the start of both a new year and a new decade. It’s amazing how fast the last one has passed. They say the older you get the faster that time passes you by. So far that old saying seems to be coming true.

The commercial white paper medium has seen its share of changes in this past year, mostly due to the advent and growth of Social Media. This c Read More

Developing a robust business strategy should not be a difficult task for any business owner. For easier 2010 strategy planning, this article suggests nine questions that should always be asked, and then describes 7 strategic areas that should be addressed. Read More

As we begin the new decade in just the next few days, take stock of your marketing efforts and pull together your 2010 plans with this marketing checklist. What will need your attention in the New Year? Read More

Interesting perspectives from 12 months of "Twittering." Building trust-based relationships remains the key! Read More

It's time to shape up your business, and our expert plan will show you the way. Think of them as your personal trainers and set aside the next six weeks to exercise their principles. You'll build business muscle, lose resource-draining fat and speed up growth. But first, you'll have to step in front of the mirror and face those flabby, underperforming areas. Read More

Mitch Joel's commentary on a Emarketer article about Social Media spend in 2010:

"Overall, eMarketer predicts US online social network ad spending will reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%. With total US online ad spending falling this year, the increase in social network spending also means the sites will account for Read More