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You get to choose your beliefs. You also get to choose the actions that you take. You don’t get to choose the consequences of your beliefs or your actions. Read More

As “no decisions” grow, it makes sense to be prepared by analyzing them along with wins and losses in order to be able to get ahead of these prospect and decide the best course, including walking away and investing time and resources in other opportunities. Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

How Facebook Has Fits Into My Marketing Plan Read More