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Valuing a business is an expensive action. It can cost thousands of dollars. But it may be desirable or necessary in some situations. Here are some good reasons you may need to get a business appraisal. Read More

Why do you need to know someone's reasons for doing something? If your a franchise consultant like Joel Libava, it's so you can better assist them with a major decision. Here are the reasons "The Franchise King" has been told most often. Read More

Everyday people visit your site. Some arrive accidentally, some are researching for a product or service similar to yours, some saw your ad and were intrigued enough to click on it. Still others heard about your services from a friend.

Your job is to take care of all of them. Read More

A common piece of advice marketers give to campaigns is to assemble a crowdfunding mailing list. Doing so opens communication between projector creators and their backers, making it easy to inform said supporters of the campaign’s progress and developments. Gathering hundreds of email addresses, ho Read More

Mobile video is a fabulous tool to help you make customers happier and keep coming back. Here's what you need to know. Read More

In the UK, banks are being mandated to refer declined small business loan applicants to alternative sources of capital. Could a similar move in the US be beneficial? Read More

By Martina Mercer

Only a decade ago TV advertising was seen as the crème de la crème of marketing. You’d made it if your ad was on the TV and you could sit back and watch the money roll in.

Even if your ad wasn’t as iconic as Smash, Milk or Hovis it was still guaranteed (almost) to reach thou Read More

Wrapping up 2012, five hundred and thirty-six active portals existed worldwide, a number that has since skyrocketed due to an enormous amount of media attention and a Western push towards equity crowdfunding. Compared to 2004, for instance, crowdfunding-related headlines appear 9,990% more often to Read More

By Mark Halstead

Cash flow concerns keep many a company director awake at night and the process of juggling payments can put huge pressure on any financial situation. There are of course many different methods of solving these issues but it’s no secret that traditional routes to finance have in Read More

Alternative lending has been going through a Renaissance over the past few years. Even as the U.S. economy continues to get closer to a real recovery, access to traditional business financing for the nation’s smallest businesses (those with 20 or fewer employees) has hardly budged... Read More