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Business owners can now collect data about their marketing efforts in Twitter thanks to Twitter Analytics. But how can businesses maximize its benefits? Read on to find out. Read More

Your ‘About Me’ page is one of the first things prospective clients see when they look for you. If your web copy is generic or just a little bland, you might be losing clients before you even have a chance to talk to them. Read on to find out how to craft a great 'About Me' page effortlessly. Read More

There are numerous attributes franchisors look for in potential franchisees. But franchisors aren't the only ones who have something to bring to the partnership. Here we explore the value prospective franchisees can bring to their selected franchise. Read More

Segmentation variables help marketers target their markets better using demographic data such as age, zip code and gender. Gathering and analyzing these factors provide valuable insights about who to market to and in what way. Read More

Public transportation offers small businesses an opportunity to market to demographics in transit. Research finds ridership engagement and advertising design are key to the effectiveness of metro card ads. Although targeting marketing via metro card ads is challenging, innovative use of the cards s Read More

Types of sales forecasts, evaluation of them and factors used in their calculation. More elaborate forecasts can be created using statistical software, however simple moving average forecasts may suffice. This article highlights advantages and disadvantages of using sales forecasts for business. Read More

You can’t overestimate the importance of customer retention. Loyal customers are likely to buy more often from you and spend more money on each purchase. Plus, keeping customers costs less than continually acquiring new ones. Read More

In this article I write about a case study that shows how 1 small change to your site's copywriting can dramatically increase conversions and grow your sales. Read More

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective. Read More

Content Marketing. What The Big "G" Really Cares About.
This weeks wicked smart marketing technique gets back to Google's original roots...
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