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Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars that go into establishing these things can add up quickly and pay off huge with a brand that reach Read More

If you're considering a new business credit card (or you're having trouble with your current card), here are 3 business card "gotchas" to be aware of and -- ultimately -- avoid. Read More

Every company should do a periodic review of online strategy and make sure you are considering these five elements. Read More

Content marketing is the sharing of free information with websites and businesses around the web. You get it in front of your target consumers. The publishers get quality information to share. Everyone’s a winner! Read More

I really did enjoyed myself over the weekend because apart from the gifts and fun I had at my party, I also did change something on my blog. Can you tell what I changed? Ahah… Yes! You’re right, I changed … Continue reading → Read More

You know Hispanics are a sizzling hot consumer market in the U.S.—but did you know about the newly hot niche of upscale Hispanics? A study by Nielsen and the Association of Hispanic Advertising Agencies says upscale Latinos are the hottest market since the Baby Boomer generation.
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Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

For small-business owners and bootstrapping startup founders, it's tough to completely retreat from work. In this post, Nellie Akalp CEO of CorpNet.com, shares some tips on when and how entrepreneurs can break away for a vacation. Read More

Instagram video took social media by storm. This post outlines why you should use instagram video and what benefits you gain by using this for your brand. Read More

Working from home has many positive attributes, but it also comes with its own set of unique challenges - especially during the summer time when school is out. Constant distractions, keeping the kids entertained and managing work-life balance are just a few of the concerns that work at home women h Read More