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A free guide to social media from Sage for those that are starting out or are already using social media for their business, but still have lots of questions. Read More

A Limited Accountability Design Response Team is a group and a operation, that can assist creatively and in an out-of-box way to the development of a new business. Read More

By Mark Gallagher

We blame Pinterest for stirring our interest in Mod Podge. Mind you, we’ve never used the stuff; but for some reason, it makes us feel like we could be DIY & Crafts queens in the making. Of course, we’re about a hundred projects short of being proper members of the Do-It-Yourse Read More

By Erica Bell

The business world is always shifting. As new products are developed and released and as technology advances, sales platforms must as well. As an industry, e-commerce is now approaching 20 years of age. In order to keep up with consumer behavior and increased opportunities afforded Read More

By Andrew Cravenho

Interest rates are low, demand is mediocre and commercial banks seem inclined to lend once more. If you believe your business could benefit from a loan, now may be the time as these favorable factors converge. Read More

By Cindy DiMarini

Infonetics Research, an international market research group, recently conducted a study that showed the VoIP (voice over internet protocol) industry growing by nearly 10% in the global market in 2012. Taking into account both the business side of the VoIP industry and the quic Read More

Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tac Read More

By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a sal Read More

Cross selling is different than up-selling, done right selling something complementary, can result is a larger buy, and open the door to more up-selling. Read More

With the growth of the internet, online marketing has also boomed significantly. However, through the years, many misconceptions and myths about internet marketing have sprouted. While some of these are indeed true, there are those that could cause your efforts to fail if followed. Knowing which is Read More