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Many businesses thrive on the integrity and credibility of their owner and his/her employees. Credibility is hard to come by when you’re on a tight budget. Sure, you can interact with customers face-to-face, but what about building digital credibility? Read More

We know they’re ghastly things – but the advertising surrounding cigarettes can teach us tons about how to respond to the marketplace quickly and efficiently. Read More

What are your favorite examples of FUN and clever branding? Ones mentioned are Old Spice, Charmin, Amazon, and some liquor brands. Please share any brands that you love. Read More

Why it is important to give back your small business services or products to the community on a local or even global level. Read More

In the age of Vines and Tweets, you have less time than ever to tell the story of your brand to your prospect. Read More

Sometimes I think the concept of professionalism is being lost in social media. There is a certain etiquette that is expected. One aspect of this is that we should be likeable and approachable. However, I’m seeing complainers, depressing posts, raging antics, and downright sad behavior. Read More

Pagerank has been the measuring factor for a website for many years. These days pagerank is not that important anymore. People still count heavily on it because Google hasn’t officially removed PR as a measuring tool or announced anything whether it’s going to be removed. Read More

There are lot of local events around where you may be. Using EventBrite, you can find direct places to meet, network and learn from professionals who are eager to share great info with you. Read More

Secret events, such as concerts, performances or even lectures are a great way to capture the attention of the public. Read More

It used to be a business had to worry only about two types of media, but now there is paid, earned, owned, and shared media. Marketing and PR expert Gini Dietrich takes a look at what these four types mean, how they differ, and which you should be using to grow your business. Read More