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Misunderstanding cultural differences is one of the top reasons international business deals fall through. As the world's largest continent, Asia is also one of its most diverse-resulting in widely different business cultures and etiquette styles. Read More

Are you thinking about launching an Affiliate Program on multiple Affiliate Networks? Are you an Affiliate who has Merchants on multiple Affiliate Networks? Here are some of the benefits and downsides to having an Affiliate Program on multiple Affiliate Networks. Read More

By Sandra Hennessy

Ok – your business is new to Facebook or Twitter (or indeed any other social network) and you find that you only have a few fans or followers. It’s early days but you can’t help but worry about how you can grow your numbers. It’s tempting to think that having lots of fans or Read More

With almost 6 billion searches being performed each day, can you be sure that your SEM campaign is fully optimized? Here are 10 SEM mistakes to avoid. Read More

After spending the day speaking to several different groups about innovation and creativity I realized how hard it was to convince people that they are both important. Even though creativity and innovation are two different things, they also go hand in hand. To be innovative you have to be creative Read More

Let's face it. In the business world, the person who makes the most money is usually the rule breaker. This is why a contest called the rule breaker contest is launched. Take a closer look on how this contest will be implemented. Read More

Want to be able to use Youtube not only in your marketing but also in your branding? It is quite easy if you know what to do. Here are 30 ways on how to do that. Read More

Want to know what it takes to be a thought leader? It is quite simple. Here are some ways on how you can know the characteristics of a thought leader as well as use LinkedIn to gain followers. Read More

As a branch of equity crowdfunding, royalty-based crowdfunding offers investors the chance to earn a percentage of a project’s future revenues (royalties). How many royalties an investor receives depends on a variety of factors — primarily the investment size — but the main idea is that startups mu Read More

For localized startups, nonprofits, and innovators, finding and connecting with individuals in the immediate community is essential to a campaign’s sustained health. Since not every project intends to turnaround and set-up an eCommerce platform, building a physical audience will ensure continued su Read More