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The stats are in and women dominate social media. Where are all the guys at? In some cases women just leave men in the dust. As you might have guessed women crush men on social network Pinterest. Only 8% there guys, come on you’re missing opportunity. Read More

Instagram is quickly climbing the ranks in the world of social media with more than 150 million users, majority of which are under the age of 35. Compared to Facebook's 1 billion users and Twitter's 500 million, it may not seem like much, but the number continues to rise. By following a few simple Read More

The information we collect on our customers can help us to develop new products and services, test marketing campaigns and pricing models, and find ways to more efficiently deliver value. Here are 9 ways that virtually any business can learn from their customers and how to do so. Read More

Your business name is important, and you absolutely cannot skip this part. Here are five things to consider when naming your new business. Read More

My new article on sustainable business practices and their recent adoption by corporations as a work ethic as integral to their business plan and profitability. A sustainable business not only benefits the environment but can also position itself as a responsible business – something which is incre Read More

Leadership Skills

Goals and self-confidence

Leadership is the art of deciding what it is that you want to achieve and then inspiring yourself and others to take the actions necessary to achieve it; even if the goal is difficult; and in spite of all setbacks and disappointments; leaders lead o Read More

Are you running an E-commerce store and wondering how can you increase your ROI then learn the customer psychology first and how to deal with it. Read More

Reducing the learning curve for a new contractor requires a team approach, one that might involve management, human resources, full-time employees and even other contractors. For small businesses and solopreneurs it will mean factoring in time for you, as the business owner, to be available to answ Read More

In today's highly competitive world, marketing sits across every function of a business. Hence, it's essential to be familiar with these 5 core skills. Read More

Have you been trying to market with Pinterest? If you're not getting any conversions, then you may be committing some mistakes. Here are some mindsets that can help you analyze your target market. Read More