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Do you still read emails? Of course you do, and so do I! And I bet your current and future customer still read emails too. So don’t forgo email marketing just yet! Read More

Networking. To me, this is a word that makes me cringe. Personally, I hate networking. I always feel so uncomfortable. But I know this is an important verb to have in my arsenal. Throughout my career, I have picked up a few tricks to get me through the networking pain. Strategies I would love to s Read More

If reactions to your marketing materials have been lukewarm, take a hard look at your brochures, business cards, and fliers to see why they’re not enticing potential customers to buy from you. Chances are, with just a few tweaks, you can make your print material more appealing and effective. Read More

Do you have a mascot? Have you considered getting one? This is a great post about why you might want to. Read More

I started my journey of looking for ways how to make money online after I read a book “The Power Of Your Subconscious Mind” by Joseph Murphy, it was a complete mindset changer, it changed tons of my old beliefs about life in a matter of days. I realized that the earth has an abundance of resources Read More

The question begs to be asked “how did we get here?” (with “here” being the current state of information technology and the accounting industry). There is confusion in the market; there is still significant debate as to the underlying value of Internet technologies and online application services, Read More

Small business blogging is still an effective marketing tactic for your business. Industry Insights' Joy Gendusa offers tips on how you can do it right. Read More

How to promote your business is the number one question out of most people's mouths when they first meet with me. The next question is how can we market on a limited budget, which usually means they have zero dollars?



I let you in on some of the top methods myself and other experts as well Read More

A lot goes into deciding what kind of career you’d like to pursue. There are many stages in our life that help us reach the decision – from childhood dreams to passions discovered later in life to statistics on the most popular careers. According to a recent Adecco Staffing survey, 71 percent of cu Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More