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With a bit of research, an understanding of what your customers want and your expertise on display, you can find a niche, position your brand as an expert and gain loyal customers over your big brand competitors. Read More

Even after all these years, and in spite of all the documented benefits, social media still gets a bad rap sometimes inside some organizations, but there is power in the network whether it’s linking computers together or people — and every business would be wise to understand that. Read More

Women typically like to talk things out more, which is why women business owners often find comfort in women business groups, in addition to other groups. Read More

Recently I was talking with my aunt about the April 24 textile factory collapse in Bangladesh that killed 1,127 workers. I was surprised when my aunt told me she was boycotting clothes from Walmart in solidarity with the factory victims. Sure, I told her, Walmart's goods are undoubtedly sourced fro Read More

By taking a unique product and applying niche marketing methods, a small company was able to build brand loyalty in their hometown and beyond. Read More

Are you a B2B marketer? Then you’ll be interested in the results of a recent study by the CMO Council which found that content marketing significantly affects the path to purchase for business decision-makers. A whopping 87 percent of B2B buyers say online content either has a moderate or major eff Read More

One Foot in Front of The Other ...

Influency requires plans you achieve one step at a time. But the FitBit Flex Quantified Self activity tracker achieves Influency LITERALLY one step at a time Read More

The intensity and sophistication of cyber-attacks are making it increasingly difficult for small businesses to protect sensitive information online. Read More

You are the average of the five people you spend the most time with. Think about that for a moment. The people you’re around the most influence how you think and how you behave. Their effect on you is subtle yet complete. Now think about Facebook, or Twitter. The friend who posts the most, or the c Read More

Here I cover 6 different topics, including the best way to deal with side projects taking over your life and a smarter way to write multiple ebooks. Read More