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Creating brand awareness via advertising can surely come easy. However, the awareness generated may not be continuous in the long-term as well as publicity in this sense does not come cheap at all. Read More

The media has always been a tool of influence. The question is, how is it influencing you? Is fear a control mechanism utilized by the media? Read More

Getting started on Social Media, angry leaders, digital marketing strategy, hiring an accountant, communication tools and much more in this latest #TYBCommunity post. This is our community news round-up where we share information from the blogs and other sources we follow. Read on to find out how y Read More

Salespeople, like the ones who bailed on Avon Canada, hate their CRM for common and predictable reasons and in this post we’ll take a closer looks at those pain points and look at options for alleviating them. Read More

While business owners can get away with some laxity in certain areas of their operations, digital security should not be one of those. Fortunately, almost every business can find a way to implement needed changes. Read More

Hashtags are user-controlled category markings for posts on most social media platforms. (It's not just for Twitter anymore!) Strategic, consistent use of hashtags is an effective way to create and expand "buzz" for your organization, brand, event or cause - or even yourself! Read More

An infographic, that presents the essential components of an effective marketing plan and focuses on the areas that needs to be considered in a successful digital marketing strategy. Read More

How do you create a loyal blog audience? Well, it comes down to a few variables. For example, responding to comments will help you build a connection with your readers, who will be more likely to come back more often. Other elements, such as story telling and having opinions, help as well. 82% of Read More

There's a lot you can learn from a "Don." So pour yourself a scotch and soda and get ready for some great business lessons you can take away from Mad Men. Read More

Fostering loyalty amongst clients and customers is one of the best ways to secure repeat business. Fortunately, as a business owner you are able to deduct the cost of gifts purchased for clients (up to a limit), making generosity an even smarter choice. Read on for how the limit works, how to make Read More