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Positive word of mouth is probably one of the best ways to build brand popularity, as well as negative word of mouth can devastate a company’s marketing efforts. In this line, brand storytelling has proved a very effective communication method Read More

Carrie McLean represents eHealthInsurance, and offers some insights into 3 basic things to look for when choosing a health insurance plan. Read More

Are you one of the 58 million professionals that have been recognized on LinkedIn for their exceptional skills and expertise? Recently LinkedIn introduced skill Endorsements, which are a great way to help build your professional brand and areas of expertise. It's also an effective means to recogniz Read More

The meek shall not inherit the world. We happen to live in a very Darwinian world.

Every day a gazelle wakes up and knows it must outrun the fastest cheetah in order to live. Every day a cheetah wakes up and knows it must outrun the slowest gazelle or it will not survive. It doesn't matter if yo Read More

If you're working with slim profit margins or inconsistent incoming cash flows, then cost control should be a top priority. But where do you even start? We all know that health insurance, commodities, and taxes have been big profit eaters over the last few years. But what about your utilities bills Read More

Marketing is expensive. To illustrate the point, our infographic shows how much a variety of marketing activities can cost. It clearly shows, if you don't have a plan, you can spend a ton of money quickly. Read More

One of the hottest buzz phrases right now is content marketing. All the big brands are doing it. Sites like Babble, Whole Foods, and Huggies get millions of pageviews every month and marketers are paying big bucks to make sure they figure out what it is and how to do it ASAP. Read More

Of course this got me thinking. “Am I annoying my Fans by making them click through to the comments to reach the link?” When I sat down and really thought about it, it was a tad bothersome, and it looked a little unprofessional. Read More

Compliance is one of the least understood and under resourced aspects of affiliate marketing. The compensation structures throughout the industry do not typically align with conducting effective compliance. Not only is compliance poorly understood, but it often requires a different set of skills th Read More

In many ways, getting in on the ground floor of a new business can be an exciting and incredibly beneficial learning experience. However, before you apply for work at a startup you'll need to be aware of certain factors which could influence your decision. Read More