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A customer trigger event is a major (although it could be a minor) event that happens in a consumer’s life, such as buying a house, that triggers the need for additional decisions regarding products or services. Read More

The power of talk radio is perfect for anyone trying to market their message to the masses.   It has enormous value in any PR plan. Read More

Creating online content is different from writing for a publication or a newspaper, here are four most important things to remember while creating online content Read More

There are many ways to find guest blog opportunities, but one of my favorite ways to find them is through competitive research. In my post today I’m going to be talking about four different ways to find competitive guest blogging opportunities. Let’s jump in. Read More

There’s no denying the popularity of Facebook – and by now we all know that it’s important for businesses too. But I am surprised at the number of small businesses which seem to think a Facebook page is all they need. Read to find out why this is a mistake. Read More

As a marketer, I’ve seen my fair share of spammy guest blog posts and the truth is, spammy guest posts are easy for a search engine to sniff out and take action against. Read More

This is the second post in the link building series where industry experts share their opinions on what type of links will drive real business value in 2013. Read More

Wouldn't you love to save time and money simply by making smarter decisions while cleaning up all the loose ends? Here are 4 office processes you can optimize. Read More

If your salary and compensation plans for your employees in 2013 are falling short of spectacular, you’ve got plenty of company. Median salary increases for 2013 will be just 3 percent, according to the sixth annual Compensation Planning Survey from Buck Consultants, which forecasts this low level Read More

Looking for a resource to help you with professional and technical writing? Well, Purdue University’s “Online Writing Lab” (OWL) is a great resource!

In this second post of two, we’re going to introduce you to the many helpful writing-related resources that the OWL at Purdue offers for business Read More