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While building a product, the two biggest factors determining its success are product validation and marketing. This article details an approach to get maximum traction for your product. Read More

While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem. What's more, the social networks aren't waiting for any brand to catc Read More

Do you know what the bounce rate is on your blog? Do you keep tabs of those types of statistics? Do you even know what bounce rate means? Read More

Mercer’s Cost of Living Survey provides an intriguing look at how the cost of common items — such as a cup of coffee or a cinema ticket — varies dramatically in cities around the world. The survey measures the comparative cost of more than 200 items. Read More

There’s something magical that happens when your company commits to the decision to launch a customer community. The conversations that happen there can be transformational for your business, as well as for your customers and prospects. Read More

By eliminating redundant tasks you will have less to do. By automating tasks that others can do on your behalf, you free yourself to work on business development (or a round of golf). Read More

The costs incurred not being able to service your customers after a disaster far out weigh the costs to create one. Does your business have a plan? Read More

Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

Print, Web, or Social? The ideal mix is all three in the right proportions, as expressed in this innovative infographic from D Custom. Read More

Regardless of how many hours of sleep you get, make sure you get enough. The quality of life and business doesn’t improve just because you spent more hours awake than the rest of us. Read More