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So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More

With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Read More

It is very important to listen and understand your customers and followers if you want to achieve your targeted audience and to get follow back. You need to understand how they work in a good manner and what they like to share. Read More

To kick off Cyber Monday and to celebrate the Christmas Season, I’m offering interested business owners a number of great deals to help them give their own business the perfect gift this year. Read More

Ever since its launch, Snapchat has been a popular topic of discussion. Now as the app moves away from its more negative associations, brands are beginning to jump on board. But is it an effective medium? We spoke with Guillaume Lelait, VP of Marketing at Fetch, to get his take on the Snapchat tren Read More

How Jewish is Google? Jewish enough that if you act like an Orthodox Jew to the rest of the world, Google wants you to treat them the same. Oy! It's Influency! Read More

If you've tried everything except press releases to grow your business, you're missing a key component of your marketing strategy. Here's why. Read More

You’ve read it, heard it, and some of you live it… Content is King! We’ve written about the importance of content and the marketing tactic called content marketing extensively.

That said, no one knows content like Ann Handley. A couple of years ago, while on vacation, I read her book ContentRule Read More

The most successful entrepreneurs learn from their own mistakes, and those of others. See what Nellie Akalp learned in her first business filing endeavor. Read More

Here are a few resources, programs, and organizations that you can leverage to help grow your small business or startup. Read More