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Marketers see greater success in visual content marketing by aligning their customers' information needs with an understanding of how they retain information. Read More

Being a risk taker in business is not the same as being reckless. Nevertheless, the word “risk” has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big r Read More

BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More

Many small business owners don't know where to start when it comes time to create their own powerful marketing copy. This guide gives steps and tips to get you started. Read More

You may be asking yourself - “Where can I find a good new manager training course?”

You have a person in your organisation who is a new manager. This new manager was made up to manager primarily because he-she best knows the company products, the services, customers and suppliers.

But the ma Read More

Have you ever wondered what you should be tweeting on Twitter to increase your engagement? Depending on your unique goals and target audience, certain types of tweets have proven to be extremely effective. Read More

Online press release distribution has long been a staple of an SEO campaign. We use it as a part of our own link building efforts and for our clients. Writing a press release and submitting it through a paid distribution service provides an opportunity to publish branded content that includes ... Read More

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Read More

It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Read More

The A to Z Guide to PR Entrepreneurship, my experience as an incipient PR entrepreneur has confirmed the cliché that being an owner is a ride.

The ride does not have to be a painful journey, however. To that end, perhaps this A to Z guide will help aspiring, budding and/or established PR busines Read More