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First impressions are vital, but not many small business owners can hire a graphic designer. Learn how to design your own professional marketing collateral with this guide. Read More

Make certain you're properly communicating your value to potential clients and how your work can help them resolve their struggles and issues. Read More

When most people think about the benefits of owning a franchise-type of business, the 1st thing that comes to mind is the "brand." While it's true that a powerful brand can do wonders for the bottom line, there's a lot more to franchising than that. Read More

Apps are being used for numerous purposes. Increasing level of technology has made it possible for the manufacturers and developers to develop apps that can help people to have the best options and opportunities to manage the life routines and activities. Read More

If you want to keep up with small business topics and news updates from around the world, Gene Marks is the guy to follow. He does a weekly wrap-up on "You're The Boss," a New York Times blog. It must take him 3 hours to write these posts. Read More

Spend any amount of time around social media conversations, and one word usually pops up more than any other – transparency.

People talk about social media empowering consumers, because now brands have to be “transparent” in every communication.

People talk about social media sorting the whea Read More

Is now the right time for you to hire a virtual assistant? See a common sense answer to this question and what tasks are the profitable ones to hire out . . . Read More

Facebook has enabled a nice feature that's been lacking from in-depth discussions - threaded comments and replies. Page Managers, make sure that you take a moment to activate this feature, and then make sure that you have systems and policies in place to help encourage and moderate discussions on y Read More

An appropriate logo design definitely plays a vital role in your business. Effective Logo Design gives a boost to your business brand. Read More

Building a mobile web presence leads to lots of questions for most small businesses. Why not tap into your most valuable resource - your customers - when making mobile marketing decisions? Read More