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If you have a fashion brand, then you need social media. This article explores the best way to use social media for growing a fashion brand. Read More

Social data offers brands a wealth of information. From fans’ ages to interests to education, using this social data to learn about who your customer is (and how he/she responds to your content) can help you make better, more-informed social decisions. If you don’t have a great social media monitor Read More

RFPs are not a good way to build your business because you tend to shortchange yourself. But, if you respond correctly, you could win the business and earn the price you deserve. Read More

Small businesses underestimate their vulnerability to cyberattacks.  Although hackers often target large companies, small businesses are becoming increasingly vulnerable as well. Read More

I tweet tips, quotes and insights on social media daily. Following is a collection of my most popular ones over the past couple months. I would love to hear your tips as well. Feel free to post them below or tweet me @ShaneGibson. Read More

Last week I did a video while teaching a social media boot camp for Ford as a demo. The video was titled “Don’t Feed the Trolls.” In Peter Thomas’ book “Never Fight With a Pig” he reminds us that pigs want us to get in the mud with them, they love it and they’re much better at rolling around in the Read More

With the year solidly under way, it’s time to check in on your resolutions. Are you still prioritizing retirement? Read More

If you hire a freelancer to do work for you, one of the biggest issues is how to pay for the service provided. There are a number of payment options, and they all have costs and benefits. Read More

One of the ways that you can find resources for your small business is to join an organization that focuses on helping its small business members. Read More

As I've mentioned previously Social Media can be very daunting when you are just starting off. It does take time and perseverance to get it right so don't expect to get an immediate result.

These tips should help you use it effectively. Read More