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Apple has decided to refund charges accidentally run-up by a 5 year old after they initially refused and the story was taken to the press. Do you think the family should have been refunded straight away - or not at all? Read More

The more I dug into crowdsourcing content, the more I learned about this content marketing approach. I share what I found, and plenty of examples, in this post. Read More

So you want to start a blog? Come on down. There’s plenty of room on the internet. If you are an individual or Solopreneur (yeah I know), and just started a blog or you’re looking to jump into the fray, think Multi-Author blog. Read More

There are many employees out there to whom the promise of self-employment aka freelancing aka independent consulting (all of whom are ultimately small business owners) seems extremely appealing (particularly with a comfortable pair of pajamas). You might crave the feeling of accomplishment that i Read More

Always opt for simple language over the complex—unless you're dealing with one of these arcane words. Think you could work one into your copy? Read More

Organising the entertainment for a corporate event is probably the best part of any corporate event organiser’s job. Here’s 10 top tips on how to choose corporate entertainment that will have everyone attending singing your praises as the organiser!
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There are a bunch of reasons for a business to go green. Read why it's a good idea for your company to invest in green technology. Read More

Is your small business reaching out to Hispanic consumers on their mobile devices? If not, you’re missing out on a big opportunity. New research reported by eMarketer shows that Hispanic consumers are not only far more likely than non-Hispanics to use mobile devices, but are also far more likely to Read More

Pinterest, now the 3rd most popular social media site, has become the go-to place for moms looking for inspiration, ideas, and trustworthy product recommendations. Successfully using Pinterest requires more than just pinning your brand’s own products however—moms see through the overt marketing and Read More

A good assertive communication skills training course will help you avoid two common problems:

1. Of being, “too meek,” and
2. Of being, “too pushy”

You need to be able to stand your ground and make your point heard, yet not come on too strong and trigger a negative emotional response in Read More