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When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for answers. As customers turn more and more to Facebook than customer service hotlines or forms on a brand’s official site, brand Read More

History Channel sparks rage in Silicon Valley with its use of notoriously bad CEO Carly Fiorina. The rumblings we are hearing over this insultingly bad decision by the History Channel have spread from coast to coast.

History Channel, you owe America’s business community a big fat apology. Read More

Americans expect to have a feeling of control about their work, and a sense of ownership. They may feel that this is lacking when they work with a supervisor who is very hands-on. From their perspective, it often feels like Japanese managers like to interfere too much in the work at hand. Read More

A No Brainer Guide to staying on the Green and Narrow. We present green, ethical and eco-friendly business practices as a sure route to sustainable business, cost-savings, improving profitability, lowering carbon taxes, raising productivity and meeting eco-targets. The biggest benefit of all? It’s Read More

Admit it! You’ve probably invested already a lot of money and effort in creating your website. It’s got everything in it: quality, content-rich pages, an eye-catching home page, “call-to-action” buttons, the whole shebang. Yet, your conversion rates are far from ideal. Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a s Read More

Wonder how many articles have been written explaining what makes a successful entrepreneur? And rarely is the most important aspect of succeeding mentioned. Read More

Want to be involved in a business that gives back to the public? The following steps will help guide you in your efforts to create a non-profit company. Read More

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaki Read More

It’s hard to get your site to appear in Google’s search results, and it’s especially a problem that most people face when newly starting a website. It’s important to get there somehow, because that will determine whether or not people will get to see your site. SEO (search engine optimization) is t Read More