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Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More

Not all customers are created equal. To drive growth, brands must attract and retain high-value customers. If Hotels want to understand real-time performance they need to adjust strategies for the micro-moment that will enforce maximum impact. Hotels must shift their focus from individual channel p Read More

Learn what impostor syndrome is, why it's so pervasive in the entrepreneurship community, and how you can deal with it and get back to building your business. Read More

There’s something to be said for thorough, extensively researched buyer personas.

When you’ve taken the time to answer 150 questions about your target customers, there’s no way the content written for them and the way you market to them won’t resonate. Read More

This solo episode was recorded on Fourth of July (American west coast time - Pacific Daylight Time). I recorded the show with IK Multimedia's iRig Mic Lav (mobile lavalier microphone) and Boss Jock Studio app, on my smartphone (iPhone 6S Plus). Post-production was done through Auphonic.

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The interview with Colin Cray, a.k.a the Podcast Host, was recorded (length: 59 minutes) on June 5, with the Ringr app. At the beginning of our conversation we talk about Colin's interest in mountain biking and I mention Jerry Nilson's site Cycloclimbing.com ("Road cycling on mountain roads").

A Read More

The latest edition of Small Business Trends magazine is now available for download. This month, we’re tackling the cloud. Get your free copy right now. Read More

We have just six more months to achieve those goals from our 2017 content marketing strategy; here’s the first step in making sure we finish the year strong.
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New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas, first introduced by Alexand Read More