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The Strategic Plan sounds like a big company tool. The sort of thing that IBM or Google might pull together. Well I’ve been involved in large and small companies, driving strategic plans for many years and I’m convinced they’ve become, ironically, the best tactical weapon at your disposal. Read More

If you are committed to keeping your customers, you will definitely want to read the following 10 turn offs that can make a customer jump ship. Read More

The goal is to keep potential customers longer on your site, build a trust factor in their mind and eventually make them your loyal customer. How? Blogging, infographic, videos, whitepapers that is quality content is a part of the answer and strategic marketing of this content is the other half. In Read More

Recognising arbitrary statements

Communication is about the accurate transfer of information. But not all information is of the same quality. Some information is true, some is false, some is possible and some is arbitrary. The question is this: do you know what is, “an arbitrary statement”, and Read More

It’s the easiest way to convey your message. Make an impact and become truly memorable. Videos are the best way to connect to your audience and reduce the sales cycle. If you want your website visitors to become loyal fans or want to increase your sales then this is the fastest way to go: Read More

A blogger is sued for writing something in his blog. But a blogger should be protected in pretty much the same way as a media agency. That's because a blogger should have the same freedom of speech. Read More

As I looked at my strategy for 2014 I determined that I would spend more time using Google+. There are a number of reasons for this which I outline in this post. While each business should make their own determinations for which platforms are best, I hope that this will encourage you to consider G+ Read More

This month, people all throughout the world are committed to "New Year's Resolutions" -goals for themselves- personal, professional or otherwise. But the first step in creating an effective goal, so often overlooked, is determining challenging but possible, measurable metrics.

A dream without a Read More

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Read More

As a web designer, I see that the way a business owner handles their own web site project is a good indicator of how they will run their entire business. Read More