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In Episode 34 of the Content Marketing Podcast, we talk about how to work meatier content projects -- ebooks, white papers, e-courses, etc. -- into your day-to-day content marketing strategy. Read More

You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Read More

comScore's Media Metrix report showed Yahoo grabbed the top traffic spot in July, beating out Google and Microsoft. The big question: does it even matter? Read More

Every organization has them, the bottom 20%, the people who are not meeting our expectations of performance.  They're a problem--for themselves, for their Read More

Have you ever wondered if you're using Twitter correctly? Or if you could be using it more effectively? As businesses, there are so many ways to take advantage of Twitter to grow your audience and generate revenue. So, here is a list of 75 ways to succeed on Twitter. Read More

Every small business that accepts credit cards knows about chargebacks. A chargeback is when a credit card transaction is reversed. The good news is that many chargebacks can be avoided. Some of the following tips may seem obvious, but they are basic blocking and tackling that businesses sometimes Read More

I share, therefore, I am. Sound familiar?

We use technology to define ourselves by sharing our thoughts and feelings, even as we're having them. Furthermore, we're faking experiences so we'll have something to share so we can feel alive. We slip into thinking that always being connected is going Read More

A merchant wrote: To "create stronger relationships" with "our affiliates ...we are going clear out all of our inactive affiliates that have grown to a large number through the years." Seriously? Instead of activating them, you'd rather kick them out? Read More

A home-based baker took a great product, brought it to Kickstarter, and experienced amazing results! Read More

A term I’m hearing more and more these days is “social entrepreneur.” In the simplest of terms, these are people who seek to generate “social value”, rather than profits, and use traditional business principles to create and manage a venture to make social change. Read More