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A first-time entrepreneur took a chance on opening a bakery when everything else in his life was going wrong - here's his story of success. Read More

If both new and old publishing ventures are failing, we can raise the question of whether internet publishing is a viable avenue for aspiring entrepreneurs. Read More

I started rock climbing to get away. However, I learned that rock climbing and marketing are similar in many ways - build, execute, measure, revisit, and add. So how exactly does rock climbing compare to marketing? Read More

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.
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It takes more than a title to lead, sometime your best leaders are in the peer group they work with. Read More

Who doesn’t like free attention, really? Every company needs help when it comes to marketing and pushing their product. Finding free publicity can sometimes be hard if you don’t know where to look. Read More

Did you know that, in a recent survey by HubSpot, 57% of companies that maintain blogs reported that they acquired customers from leads generated directly from their blogs? For a handy list of 50 tweetable tips to help you drive engagement through your blog, check out Vignesh Subramanyan’s latest p Read More

Think Crowdfunding is the answer? Learn the truth behind the crowdfunding craze before you drink the kool aid! Read More

Strategy and Tactics, often confused by people. What's the difference between them, and how their clarification can bring better results? See, how! Read More

How do you bring intent, content and audience together for a better performing search campaign? Google has the answer – Remarketing Lists for Search Ads (RLSA).

It has become more and more important to show users the most relevant ad in search results at the right time. Enhanced campaigns alread Read More