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Social media is changing how we communicate. In one example, IU Health live tweeted a kidney transplant and created a digital marketing campaign to support this program. Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More

Act-On’s Chief Deliverability and Privacy Officer discusses retention email affect deliverability and reputation. He also provides a list of best practices for retention email. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

Act-On's Director of Demand Gen has seen first-hand the benefits of marketing and sales alignment. Here she shares what she's learned. Read More

Guest blogger Jed Friend, a Ph.D. in Industrial-Organizational psychology, discusses the pro's and con's of contracting temporary recruiters for small businesses without a human resources department.
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Ever wondered if your complying with the CAN-SPAM Act? Elizabeth Chasse shares her thoughts on what qualifies as spam. Read More

Is the unconstrained excitement around mobile devices here to stay or is it a passing fad? Check out some of these mobile facts and predictions. Read More

Martin Laetsch shares 10 things marketers should be thinking about in terms of SEO programs and how to better reach customers by structuring company websites and content for search engines. Read More

witter has taken a page from Facebook and introduced their new-look profile pages to the world yesterday.

The most visible change to the platform is the large header image that runs across the top of the page, similar to Facebook’s cover photo imagery for personal and company pages. Read More