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Social media can be a great marketing tool. But knowing what you want to accomplish with it will dictate whether it's the right tool and how you should use it. Read More
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What makes up an integrated marketing strategy? Get 7 important marketing components Act-On's Integrated Marketing: Building a Holistic marketing Strategy white paper. Read More
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Email was used as early as 1972 and rapidly grew in popularity as household computers became a common feature. But was it the first social media platform? Read More
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Perry Alexander and Gary Hennerberg discuss how businesses can deploy online video for effective direct marketing. Read More
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When it comes to using Twitter as part of your business' digital strategy, tweeting is only the beginning. The following are some creative ways to use Twitter for business. Read More
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A recap of the big small and medium-sized business news from October, from social media for small businesses growth to how SMBs should be prepping for the holiday season to a welcomed jump in small business lending. Get all the big SMB news story here. Read More
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Martin Laetsch shares best practices in SEO (organic, not paid, search) that companies can use to increase site visibility, increase site traffic, and improve conversion rates. Read More
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