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How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

Today, women own roughly 30% of small businesses in the U.S. compared to the 10% of women-owned businesses 25 years ago. October is National Women's Business Month and we're exploring some of the stats behind women entrepreneurs, small business owners, and executives. Read More

Experienced business consultant and Kelley School of Business professor, Mark S. Long, outlines "The Secret of Productivity: How to Master Your Time."

In four detailed steps, Long gives time management advice to benefit small business owners, executives, and employees.There are 168 hours in the Read More

Big Data is a frequently discussed topic in business today. Do what do you, as a marketer, need to know about big data? Read More

From a mobile app to additional branding opportunity, LinkedIn's new company page design offers new advantages to businesses. Have you switched? Read More

According to a recent Gallup poll, over $300 billion is lost annually due to low productivity; and, over 70% of employees are disengaged or "actively disengaged." Learn more about this trend and how to combat it with executive coaching in this guest blog by author Kyle Pertuis, co-founder of GameCH Read More

Dubbed as Google’s currency, link juice is what you should be gathering to snatch those rankings from your competitors. What SEO techniques can you use to create more link juice? Read More

Spider Trainers' Cyndie Shaffstall shares an infographic about the important component for successful email marketing campaigns: data, design and delivery. Read More

LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page.

A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform mo Read More

Marketing automation is about creating a plan, then leveraging content and unique tool sets to allow marketers and sales professionals to be more effective. Read More