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Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

Social media. Will it still be called Social Media next year? Is the franchise industry using it yet? Read More

How GREEN is your franchise concept? Are you doing the right thing, or just using the "word" Green? Read More

Even when business is slow, it's important to step away... Read More

While cloud computing isn't yet mature enough to put your entire IT infrastructure on, there is an undeniable paradigm shift in what constitutes a company's “data center”. Below are some frequently asked questions and answers that will get you up-to-speed on the cloud computing revolution. Read More

Care to wager? In one year, who's more likely to survive: Balsamiq Studios, or a company with $30m paid-in capital that wasn't profitable even before the recession but has "amazing growth potential in a hot market?" Whose founders are more likely to put $1m cash in their pocket over the next few years? Remind me again -- what's wrong with sm Read More

Talk about a wonderful example of having to play the King's tune when you take the King's shilling. This is the executive pay czar that the administration has been talking about ever since they seized upon the outrage over executive compensation and turned it into a populist cause. The czar will make sure that executive compensation for companie Read More

When did rules ever apply to the art of running a business? Let me preface this post by saying that I do not mean moral, ethical, or legal rules. There are rules that each person has set aside for themselves whether spiritual or from the laws of the land. I am talking about business rules. They are the rules predestined and applied by business ow Read More

Just how will 2,000 automobile franchises be terminated? Read More