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Thru a process of trial-and-error, I have gotten to the point where 80% of my new clients now hire me as a direct result of having visited my blog. Here is my list of the ten essential components which can both spice-up a business blog and maximize its impact as a highly-effective tool for marketing a business. Read More

One year ago I went the route of freelancer and started my own small business, but with no portfolio or testimonials, I was caught in the conundrum of "No Experience = No Job." I needed a great documented work history and a satisfied client-base fast. I came up with a plan. The results, which any beginner can use, have proven remarkable! Read More

71% of all searches are on Google. What are you doing to get found on Google? Part 1 of 4 parts on how to get listed on Google - Submitting your site. Read More

This article contains tips on how to effectively establish your brand online. Social Media has been the most effective way to brand yourself online. Read More

Who manages you? You may have a boss, who manages some percentage of your tasks at work. But who manages the entirety of your life? No one, if you don’t. Are you willing to supervise yourself, to manage yourself? Are you willing to allow yourself to be so managed?
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Are you afraid of hearing No? If you're in sales, you need to learn to love it! Start by getting the proper mindset: remember that No just means Not now. Read More

In today's cut-throat world of job-searching, every vacancy elicits hundreds of applicants. The implication is that your resume will be in the HR inbox along with hordes of others. You've written your resume...now it's time for the formatting which will help it STAND OUT from the crowd! Read More

key message:take your business to the local mom and pop business first

The dream of owning a successful small business is still alive in America and remains an essential part of our national self-image. But along the main streets and rural byways of the country today, in place of countless small businesses supporting millions of families in tens of thousands of communities, the banners of a fe Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More