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First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

First off, its key for small businesses to understand that they are “price takers“, not “price makers”. At the end of the day, the consumers are the final decision makers with regards whether or not a product is worth purchasing at any given price. Businesses must make educated decisions based on a Read More

The development of the retail market is shifting rapidly away from brick-and-mortar storefronts and toward e-Commerce venues. In an effort to remain competitive, many small business owners realize the need for an online sales outlet, but struggle to overcome the barrier of entry into the online spa Read More

In today’s economy you would think that companies would be doing everything they can to not only get new customers, but keep the ones they already have. Unfortunately that’s not the case. Some companies are clueless or simply don’t care.

But there are other companies out there that do totally G Read More

Advertising for your business is a necessary expense. It is often very expensive, time consuming, and the results are not guaranteed. The use of promotional memory sticks can address each of these issues. Your company's logo, name, and slogan will appear on the promotional memory stick. Consumers w Read More

Spiral16 interviews data analyst Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group about the importance of social media monitoring. Read More

Elliot Moskow is the CEO of Pricefalls.com. He launched Pricefalls in his Junior year of college and it has been a tremendous learning experience. This post serves to provide insights to small business owners who are considering contracting out a P.R. firm or looking at ways to take their P.R. in-h Read More

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More

If you have a passionate topic that you want to talk about you shouldn’t steer away from it because it is one of the more saturated content areas on the web. Instead you can try another approach to stand out and get noticed. Read More

When it comes to marketing most people think about traditional methods like placing an ad in the newspaper, magazine or even on local television. An area most people don’t think seriously enough is public relations. Read More