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William C. Dunkelberg, chief economist for the National Federation of Independent Business, the nation's leading small business organization, issues a statement on this week's federal minimum wage increase. Read More

NFIB released information on how small businesses are coping during the beginning of a possible recession. Many are postponing or canceling planned investment or reinvestment, advertising more, spending more time at their businesses and some are more likely to keep close tabs on cash flow and inventory status. Read More

logs and blog comments are great for a small business owner because they allow you to socialize with others within your niche, which can indirectly promote your business. This is true for both your own blog and comments on others, but one thing you have to be careful of is a commenter who is out to make you look bad. Read More

More than a million low-wage workers will get a pay raise this week. The federal government's minimum wage is set to jump by 70 cents to $6.55 an hour on Thursday. The hike is the second of three annual increases in the minimum wage that were ordered by Congress last year, following a decade with no increase. Read More

In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of. Read More

Keyword research is more of an art than a science. Finding keyword phrases is one of the fundamental components of search engine optimization, but yet it is one of the the least talked about optimization techniques. If you are not doing effective keywords research, your SEO efforts will go astray. Read More

The National Federation of Independent Business monthly Index of Small Business Optimism was basically unchanged in June, falling 0.1 points to a recession-level reading of 89.2. "The top concern of small business owners today is inflation — the first time since January 1981," said NFIB Chief Economist William Dunkelberg. Read More

Optimism at small U.S. businesses edged down in June as owners were battered by rising food, energy and labor costs, a survey released Monday showed. The National Federation of Independent Business index of small business optimism fell 0.1 point in June to 89.2 as more owners cited inflation as their top concern. Read More

24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More