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According to eROI's latest email marketing survey, The Elements of Email, email marketers are missing opportunities to increase their deliverability, opens, clicks and conversions. The study examines several elements of an Email, recommending that readers test their positions to compare to prevailing practices. Read More

According to a new report by the Online Publishers Association, local media sites hold a distinct advantage when it comes to delivering results for advertisers. The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are very likely to take action after viewing ads on these sites. Newspapers ra Read More

When it comes to background checks, employers should be aware of the reasons for performing a background check, what basic information to request, and what legal boundaries exist to protect an employee's privacy. NFIB discusses this topic. Read More

Simple steps. Make the customer know you care. Organize your business around that one principle. Read More

Nearly 90 percent of discrimination charges are discharge-related. The reasons are obvious: Terminations cause hard feelings, create economic need, and destroy feelings of loyalty, says today's expert. What can HR do? Read More

NFIB began promoting "The Faces of the Healthcare Crisis: Small Business in America," a collection of stories that profiles small business owners on the frontlines of the healthcare crisis, to Congress before recess. NFIB is taking these stories to Congress and the next Administration to ensure the needs of this important constituency are fully Read More

After losing his close friend in 9/11, David Sylvester decided to ride his bike 20,000 miles to raise money for charity and do something meaningful with his entrepreneurial talent. Read More

Harnessing the power of brainstorming in business. Read More

Small business owners with fewer than 50 employees are now eligible for a tax break if they continue to pay employees called to active duty in the U.S. military. The tax credit was included in the recently passed H.R. 6081, the Heroes Earnings Assistance and Relief Tax Act of 2008. The legislation, which was passed by the House and Senate in M Read More

I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point. Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details Read More