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Challenged with how to plan your content calendar to ensure success? Learn how to incorporate the 'Triangle of Relevance' content strategy principle for magnetic headlines and optimized click-through rates. Read More

Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post... Read More

I am one very happy canuck today, because last night, I went to my city’s first ever DemoCampHamilton1 — and it was a resounding success for all that attended – and the cut-off was 100 folks due to the size of the venue! And we had to be past that number as everywhere I looked I saw folks talking c Read More

Finding ways to make your brand stand out is critical for success. A winning brand strategy includes taking and committing to a strong position and fearlessly facing critics. Read More

Leave a positive impression and you might get a few clicks, or maybe even a new reader. Leave a negative impression and you will get no clicks. Read More

The Google Place Page is essentially free advertising, a great opportunity to build out another mini-website for your business. But it comes with strings attached. Read about what elements you can -- and cannot -- control to take best advantage of this Google-supplied opportunity. Read More

By now, you probably know that I have a fairly short fuse and tend to get impatient fairly quickly--and sometimes unfairly.  However, I couldn't restrain Read More

auto deductibles are often the determining factor or at least major concern in an car insurance consumer's purchasing decision. And with this understanding I created the following two videos to better educate you the insurance consumer on exactly what Comp and Collision physical damage coverage pr Read More

Everyone hears the reminder about "be original" but few share how. Here are a couple of ideas and resources which will support not only "originality" but also provides little known resources to empower entrepreneur. Read More

It is the rare human being who can maintain confidence 100% of the time. Even the best of leaders experience dips in confidence from time to time, from context to context and from situation to situation. Read More