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Joe Pulizzi is the founder of the Content Marketing Institute. He also created Content Marketing World, an annual conference on all things content.

There has been a lot of debate around content marketing lately and the idea of “content shock.” I decided, let’s go to the source and see Read More

“We didn’t set out for reddit to be a big player to this campaign,” said Kyle Luhr, a senior digital strategist at TBWAChiatDay who worked on the Nissan campaign. “We had a plan for it, but were honestly surprised by how big it got.” The original reddit post spawned several other reddit threads a Read More

If you wish more people to know your product, more brand recognition and more traffic that actually converts then start developing trust in your audience pool. How? The best way is to converse with them. Befriend them. But again How? Social media channels are your answer! Read More

I knew we were in for some entertainment during last night's Super Bowl when the referee intercepted hall-of-fame quarterback Joe Namath's coin toss to start the night. But if you weren't too busy watching the Broncos get pounded by the Seahawks last night, you might have noticed there were some gr Read More

What did Benjamin Franklin, one of the smartest men of his time, know about buying a franchise? In this post I wrote for Franchise Direct, I tap into his brain. Read this post. Read More

You could go a long way and not find a cooler niche business than this one: Derek Kipe, the Chair Guy, rents folding chairs to people standing in the legendary line for Franklin Barbecue in Austin, Texas. Read More

Do you know who are the influencers in your niche? Would you like to discover how your content can receive much more attention by connecting with them? Adrienne Smith explains why it's critical to do so. Read More

Limited marketing budget? No worries! You can use thought-provoking concepts to generate a buzz a.k.a. guerrilla marketing. Here are some basics. Read More

Can a company replicate the famous ‘Genius Design’ model of Apple? Can someone come and do the exact same thing that Apple does and get successful? The answer to this question and many more insights from Design strategist Nathan Shedroff. Read More

Working from home is the best job ever ... as long as you're willing to tether yourself to technology, produce twice as much as you would in an office, blur every possible work-life boundary and have the discipline to bite your tongue when someone asks you if you ever plan to get a "real" job. Read More